Vehicle wraps come in all shapes and sizes. They are a remarkable form of advertising in a local market. A comprehensive study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising and it was discovered that:

96% of Americans travel in a vehicle each week either as a driver or passenger
90% of travelers notice graphics on wrapped vehicles
75% form an impression about a company based on the fleet graphics
30% of consumers base buying decisions on these impressions

The cost for vehicle advertising is 70 cents per 1000 impressions (including wrap, fuel and servicing costs of the vehicle). Of course these are averages and the price of the wraps will vary from project to project. Design and wrap size have a bearing on production costs. You have an enormous canvas to work with and it can be a fun project to partake in!

The wrap here was just for fun :D  SmartUSA's marketing selected us to do the above install for one of their local clients -- a little different from our normal installations we effectively took the car apart and wrapped individual panels before reassembling into this confetti masterpiece.